
From Frustration to Fabric: A Quiet Movement in Skin-First Fashion
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9 JUNE 2025
When Ayesa Peredo founded QLOTHO, she didn’t expect to ignite a quiet revolution. What began as a personal mission to help her teenage son manage his eczema has slowly grown into a trusted skin-friendly clothing brand, embraced by a loyal and growing global community of people with skin sensitivities, chronic irritation, and a desire for more thoughtful apparel.
Peredo vividly remembers the day she found the unused and unopened bottles of eczema cream in her son’s bathroom. “We’d tried everything—lotions, ointments, medical balms,” she says. “But he was a teenager. He didn’t want the hassle. He just wanted to live without thinking about his skin all the time.” That moment of maternal frustration became the spark for something bigger.
QLOTHO was born from a simple idea: What if skin relief could be part of what we wear, not just what we apply?
Now, with a community of returning customers across Canada, Asia, and parts of Europe, QLOTHO has grown into more than a brand. It’s become a lifeline for those who’ve struggled to find clothes that don’t aggravate their skin, who have felt unseen by mainstream fashion, and who are tired of compromising between comfort, health, and style.
SEACELL™: THE GAME-CHANGING FABRIC BEHIND SKIN-SAFE CLOTHING
At the core of QLOTHO’s new ANYWEAR collection is a seaweed-based fiber called SeaCell™—a natural, breathable textile derived from sustainably harvested Icelandic seaweed and embedded into soft lyocell. Known for its antioxidative and soothing properties, SeaCell™ delivers calming benefits to unhappy skin.
Peredo’s background in cosmetic manufacturing (operating a manufacturing facility for skincare) gave her a scientific lens through which to evaluate textiles. “I’d been sold the fantasy before—overpriced shapewear with fat-burning claims, pajamas that ‘moisturize’, but only for 20 washes.” But SeaCell™ was different. Backed by extensive lab testing, its promise wasn’t marketing hype—it was science.
QLOTHO garments are designed from the inside out for sensitive skins and gentle souls. Every piece is constructed with a double-stitched flat-seaming technique to prevent chafing, generous waistbands and sleeves that support but don’t constrict, and a collar-binding structure that sits softly and securely against the skin. Even the inside of each garment is treated with an antimicrobial finish to prevent flare-ups from bacteria and friction.
REDEFINING SUSTAINABLE FASHION FOR SENSITIVE SKIN
What has drawn yoga teachers, frequent flyers, and hybrid workers to the QLOTHO fold is the brand’s blend of elevated minimalism and everyday functionality.
“Intentional minimalism is the core of how we design,” Peredo says. “Nothing flashy. We just wanted to make well-cut, durable clothing, rooted in wellness.” She adds “Plus, we wanted QLOTHO to be worn on repeat without feeling repeated.”
The brand offers a tight capsule of unisex essentials in generous sizes, made to be worn solo or layered in any climate. Dyed using non-toxic, plant-based colorants and directly manufactured in carefully considered batches, QLOTHO’s commitment to sustainability runs as deep as its commitment to skin health.
It’s a formula that has resonated with Canadian shoppers in particular, especially in cities like Toronto and Vancouver where environmental allergies, eczema, and urban pollution collide.
“We saw early on that QLOTHO would resonate with Canadian customers,” says Peredo. “They want garments that last, as do we. They’re concerned with the ethics of manufacturing, as are we. They want clothes that make them feel better—not just look better.”
A BRAND BUILT FROM FRUSTRATION, AND LOVE
QLOTHO’s origin story continues to strike a chord. Peredo didn’t set out to start a fashion label. She set out to solve a real problem, born out of love and deep exasperation.
“The reason we’re here is because of that day in the bathroom. I had bought all these creams to help my son, and he didn’t touch a single one,” she says. “It struck me then that he didn’t need more products or additions to his routine. What he needed was an everyday essential that could do the job.”
The idea that our garments could work with our bodies, not just for aesthetics or performance but for comfort and healing, remains the soul of QLOTHO.
WHAT'S NEXT
Peredo remains steadfast in her mission. QLOTHO is currently exploring new fabric blends and expanding into adaptive designs for people living with sensory processing disorders and chronic skin conditions.
No matter how the brand evolves, one thing remains constant: QLOTHO is designed for people who know the discomfort of itchy seams, of welts from unforgiving fabric, and of flares from allergic reactions.
“Skin is our largest point of contact with the world, but clothing brands treat it as an afterthought,” Peredo says. “At QLOTHO, we design for skin then engineer for life.”
For those with sensitive skin, QLOTHO isn’t just a garment. It’s the quiet relief they deserve.