Skin First Design

At QLOTHO, we choose fabric the way we choose skincare—intentionally, with obsessive deliberation.

Our ANYWEAR collection is made entirely of SeaCell™ fabric: skin-kind and breathable, blending natural eucalyptus pulp with sustainably harvested seaweed from the Icelandic fjords.

SeaCell™ yarn is produced in a closed-loop system using no irrigation, no pesticides, and no synthetic inputs—just low-impact innovation rooted in nature.

It is then woven into a carbon neutral fabric that is more durable than cotton, more comfortable than linen, and completely biodegradable.

Seaweed as Source

The seaweed used in SeaCell™ (typically Ascophyllum nodosum) is naturally rich in antioxidants, amino acids, and minerals.

It’s the same species often used in high-end skincare, chosen for its calming, protective properties.

SeaCell™ fabric feels noticeably softer, cooler, and kinder on sensitive or reactive skin. That’s why we chose it. Because we believe that what touches your skin should feel like a relief.

Born of Intention

  • SeaCell™ is a breakthrough in skincare-level clothing—luxuriously soft, breathable, naturally nurturing.
  • Comfort without compromise: It's smoother than cotton, softer than bamboo, and cooler than linen.
  • Sustainably superior: SeaCell™ is made in a closed-loop system, using zero plastic. It’s as gentle on the planet as it is on you.
  • Ideal for sensitive skin: Naturally hypoallergenic, SeaCell™ helps calm irritation—perfect for daily wear, overstimulating days, and sensitive souls.
  • And because we’ve layered in antimicrobial finishing and moisture-wicking structures, each QLOTHO piece stays fresher longer and adapts beautifully to both warm and cool climates.

Skintuitive Clothing

Every design element—our flat seaming, collar binding, generous tailoring—is engineered to reduce friction, minimize creasing, and honor your body’s natural rhythms.

It's not enough for clothes to just fit. At QLOTHO, we choose every element for what it means: a better future woven into every thread.

How It Works

  • Skin Health

    SeaCell™ is valued for its natural antioxidative properties. It is believed to support cell regeneration, inflammation reduction, and protection against environmental pollutants.

  • Comfort and Breathability

    The smooth, silky feel of the fabric provides a comfortable wear experience, and the breathability keeps the skin cool and dry.

  • Sustainability

    The use of seaweed and a closed-loop production process makes SeaCell™ a more sustainable alternative to traditional textile materials.